Case History - Fitness Towels
Industry: Health & Fitness
End User: Curves for Women
Objective of promotion: To reward club members for various achievements and activities. For example, Curves wanted to provide incentives to members for reaching specific weight loss goals or for referring friends for future memberships.
How was the product used? The corporate office chose our CH45 Workout Towel as the incentive giveaway product. Whenever a club member reached a specified goal, she was given a towel and water bottle in coordinating colors.
What was the result? The client saw a measured increase in sales. When the client switched from one purple towel to three colored towels (Yellow, Turquoise and Red with a Tone on Tone imprint), the sales increased, too.
