Industry: Country Club
End User: The Country Club of Virginia
Objective of promotion: A select group of club tennis players earned the right to play in the area's prestigious Anthem Challenge, a highly publicized charitable tennis tournament. This established country club wanted to show appreciation to its elite tennis players in a tasteful way and also wanted to make a positive impression on all of the individuals competing since they, as well as attendees, were potential members.
How was the product used? Prior to the three-day event, each of the team members were each given a velvety black Ultraweight Turkish Golf Towel (Style #CH50). The towels featured a handsome Tone on Tone SilverTouch decoration of the Country Club's logo. This produced exactly the rich look that was appropriate for this organization.
What was the result? The towels were definitely a stand-out in the typical "white sports towel" environment. Many participants commented on the unique imprint.