Case History - Tone on Tone Golf Towel
Industry: Construction
End User: P&A Drywall
Objective of promotion: P&A Drywall holds an annual spring golf tournament for their customers, where they're treated to lunch, dinner, and eighteen holes of golf.
How was the product used? The client chose our Lime Green CH29 Tone on Tone Heavyweight Golf Towels, which were individually handed to the golfers at registration. Instead of the traditional grommet and hook, P&A ordered towels with a highly durable carabiner hook.
What was the result? The customers that participated in the tournament loved the golf towels. In fact, over 80% of them hung their towel from their bag at the tournament. The client felt that by individually handing out open towels, the recipients were far more likely to use them at the event. This strategy helped P&A Drywall gain the level of exposure they wanted at their event.
