Case History - Beach Towel
Industry: Healthcare
End User: Healthcare Clinic
Objective of promotion: A Healthcare Clinic specializing in comprehensive physicals wanted to add greater value to the experience. Since the physicals were not inexpensive, the clinic wanted to provide something that would have long lasting impact and appeal to both men and women.
How was the product used? Upon completion of the physical, each patient was given a Tone on Tone Signature Heavyweight Beach Towel.
What was the result? New patients to the clinic began reporting to staff that they chose them because they heard about their 'red carpet treatment' for patients.
