Case History - Spa Gift Set
Industry: Healthcare
End User: Ohio Bone & Joint Institute
Objective of promotion: University Hospital Health System / Brown Memorial Hospital opened a newly dedicated joint replacement center. With the new center, a number of patient amenities were introduced. The spa package created by Towel Specialties was a major part of the "amenity" package extended to the new patients.
How was the product used? Packages were individually given to patients.
What was the result? The program was launched in the spring of 2006 with "phenomenal" results. From a public relations standpoint.... the awareness/customer service campaign was a total success.
NOTE: This spa kit includes a shawl collar robe, velour slippers, a spa bath set, and a ribbon with a custom gift card. For presentation purposes, the contents were distributed in a cloth-lined wicker basket. The customer added skin-care product to package. For other gift package options, click here.