Case History - Tone on Tone Beach Towel
Industry: Aerospace Engineering
End User: Goodrich
Objective of promotion: Goodrich holds an annual company picnic. For the past two years, they averaged 600 people. They always want to encourage a good turnout and typically use a nice gift.
How was the product used? As done in the past, the gift to be handed out was shown in the company’s office. As the employees saw that the fabulous giveaway was going to be a beach towel, the number of people intending to attend the picnic dramatically increased.
What was the result? Over 100 additional employees signed up to attend the picnic that week. All who went had a wonderful time and loved the towels that they received.
