Promotional Products Work

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Key findings from a recent PPAI study:

An overwhelming majority (83 percent) of respondents stated they liked receiving promotional products.

Promotional products had the highest recall ability when it came to remembering the name of the advertiser and the product/service.

Promotional products resulted in greater action/reaction than other TV, print and online advertising. More than half of the respondents reported using the promotional product several times, which is commendable in the CPM category.

Promotional products were found to be the least annoying advertising medium.

Promotional products fared better than other media when evaluating which one best-illustrated certain advertising capabilities, including: providing an action incentive, creative message delivery, triggering instant advertiser recognition, generating a positive reaction, creating loyalty for a cause/event.

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